Leicester Web SEO

Basic SEO: A Way to Optimize Your Site

Search Engine Optimization (SEO) is a method to improve the quality and quantity of traffic to a targeted website through organic search results.

If you are a newcomer and want to learn SEO, this article is for you! This guide provides different information that you need to know for the quick start.

Let’s don’t beat around the bush and come straightly to the point!

Why SEO is Important?

Search engines are a remarkable way to generate traffic. All search engines combined produce around 70.6% of all traffic. Google is a gigantic search engine that grab almost 60% of all traffic alone. Let’s take an example to understand the significance of SEO…

Assume that you have a party supply company. Almost 110,000 people use “party supplies” keyword, a search phrase or search query, in the Search Engine every month. Your website appears as a first result in Search Engine. According to Google, almost 20% of people click on the first link. So your website will get 22,000 visitors per month.

How worthy those visitors are? Let’s quantify that. Let’s say, advertiser for “party supplies” keyword spends $1 per click. It means that the website having 22,000 visitors will earn $22,000 per month.

Interestingly, $22,000 is just for a single keyword. You can rank several keywords if you have an SEO-friendly website. Several giant industries such as real estate generate a significant amount of traffic and earn a lot of money.

So you need to optimize your content for search engines to grab more traffic and SEO is a pathway for it.

Organic VS Paid Results

There are two main categories of search engine result pages (SERPs): paid and organic results.

  • Paid Results: Paid search results are mainly ads that usually appear on the top of organic search results. Sometimes, they appear underneath the organic search results. Different advertisers pay for these results that are referred to as Pay Per Click Advertising.
  • Organic Results: Organic or natural search results that are ranked totally on merit. In other words, Search Engines don’t charge to rank such pages higher in the search results.

Search Engines use more than a hundred factors for the ranking of organic search results. Search engines try their best to show the most relevant, authoritative website and trustworthy results for different search queries.

You should keep in mind that “SEO” is all about ranking your site on the top organic search results, especially in the top 3, of the Search Engine.

How Do Search Engines work?

You are most probably familiar with the basic working of Search Engines i.e. Google etc. When you enter any search query, an intelligent algorithm works and brings those search results that are the best in the sight of Search Engines.

Google is the most prominent Search Engine that scans billions of indexed pages to find the best results related to the search phrase.

How does Google decide the best result?

No one knows the internal working of Google. However, different statements and filed patents from Google, SEO experts take the idea of how does web pages ranked in Google.


If your search query is “best SEO tools”, it means you don’t want web pages related to “chocolate chip”. Therefore, all Search Engines’ first priority is to rank pages that are relevant to your keywords.

However, Google doesn’t only look for relevancy because there are thousands of relevant pages available for every Keyword.

To filter out the best results among all, Google relies on two other important elements.


Google filters the accurate and trustworthy content to rank on the top result pages. The question arises here how Google determines the authority of the page?

To check authority, Google looks at the total number of pages that are linked to the specific page. Links that navigate a user from one website to others are known as “backlinks”. More links mean higher rank in Google.


If the content is relevant and authoritative but not useful, does it deserve to rank higher? Google looks for the usefulness of the content. If the content is useful, Google will give it a higher rank. To have a “Higher quality content” doesn’t mean that it is useful content. For example, your search for “Keto diet”:

The first result, say A, appears that is high-quality content. The content is not well organized and uses extremely difficult jargon that is really difficult to understand.

The second result, say B, is not a high-quality content but well-organized and have good readability. Google will give preference B over A result due to its usefulness even if contains comparatively low backlinks.

Google check the usefulness of the content by User Experienced Signals. If users show their interest in particular search results, it will get high rankings in Google.

Basic types of SEO

There are three basic types of SEO: On-page SEO, Off-page SEO, and Technical SEO.

What is On-Page SEO?

On-Page SEO deals with the different components within a site. The main goal of On-Page SEO is to manage all components on the page to get a higher rank on search results and grab more traffic.

You can control all on-page SEO factors that are related to the website’s interface. So you should do on-page SEO correctly.

For example, on-page SEO includes the following important factors:

  • Select the best keyword for your title.
  • Include the best Meta description.
  • Use different keywords in your entire content.
  • Use a variety of keywords.
  • Optimize images and add alt tags.
  • Improve the readability of your content.
  • This list goes a long way.

What is Off-Page SEO?

Off-page SEO deals with different factors occurred on other sites to improve the ranking of your website in search results. These factors are not entirely in your control. Off-page SEO includes the following important factors:

  • Create several backlinks.
  • Mention your brand on different websites.
  • Share your website on social media.

What is Technical SEO?

It is the most important topic. Technical SEO makes sure that your website should be easily accessible for Search Engines so that they can crawl all of the website pages. Here are some important factors of technical SEO:

  • You should verify your website with GSC – Google Search Console.
  • URL structure should be SEO-Friendly.
  • The page speed of your website should be optimal.
  • You should secure your website with HTTPS.
  • Website internal linking should be strong.
  • Your website should be responsive.

Where to Start SEO?

It is quite difficult to find the exact point of start in SEO. When you develop a brand new website, you start different parallel processes to achieve your desired results. To attain quick results, start on-page, off-page and technical SEO for a new website.

People who are experts in SEO even can’t start all these together. For a new website, it will take over 6 months to rank your site on Google’s first page. Still, there is no guarantee.

If you want to optimize your site, you should try an alternative method. What is the alternative method? You should purchase an already optimized site. There are several reasons to buy an already optimized site. For example, these types of sites take less time to rank on Google’s first page. You will almost spend the same amount to optimize your site as you spend to buy an already optimized site.

Where to buy a fully Search Engine Optimized Site?

There are numerous platforms available that sell SEO optimized site. Leicester Web Services is one of the most prominent platforms to buy an already optimized site. It is a trustworthy platform with a genuine optimized site.

They optimized websites by using different keywords belongs to different niches. Whatever your niche is, you will find a suitable optimized site. We recommend you to contact Leicester Web Services to buy a website related to your niche.

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