Importance of Videography for Your Business
Do you know the importance of videography for your business? Well, this detailed article will explain the importance of vides for your brand. Keep reading this article to boost your business by using video content marketing.
According to Wyzowl statistics, almost 63% of businesses use video content marketing to promote their products. Moreover, 82% of businesses admit the importance of video marketing. So they have the plan to start videography for their brand promotion.
In the past, just a few companies use video marketing. Now video marketing has become a trend. Are you still doubtful? You might be. This article will clear all your doubts and answer all questions. The importance of video marketing is not only because everyone’s doing but also it is a profitable digital marketing tool.
Here are some significant reasons why everyone should start using video marketing right now.
- Google Loves Videos
When Google loves something, you can understand the importance of that thing. Have you ever notice, when you search something on Google, it returns some video results against that searching query. It clearly shows Google’s interest in the videos.
By videos, you can easily increase the spent-time of a visitor on your website. When users stay on your site for a longer time, it shows the trust of the visitor for your site. Google loves trust. When Google sees that this is a trustworthy site, it prefers that in the ranking. So your site’s ranking starts improving.
According to Moovly, video sites have 53% more chances to get ranking on the first page of Google. Google owns YouTube, so it shows the majority of the search results from YouTube.
So it is important to optimize your videos on YouTube with SEO. YouTube is the second-largest search engine in the world. You know who’s first! Writing interesting descriptions and title. Add the truly representative content for your site. You will see the importance of video marketing.
- Video Boosts Conversion and Sales
You can earn a hefty amount by using video marketing. Videos raise conversion by 80% if you add your product video on your landing page. After watching a product explaining the video, almost 74% of the users by that product. So start creating quality videos for your product right now!
No one can deny the importance of visuals. When businesses start advertisements, they create visual content to grab the attention of the people. Why? It is because visuals play a key role to boost your business. Everything in advertisement circulates around the visuals.
Quality comes in second in selling. First, you need to impress your customers with the product’s design. After selling those products, quality comes under examination. If the quality matches your offerings, buyer will become your potential customer. So nothing can express your product as impressive as the video does.
- Videos Build Trust
Trust is a key factor behind conversions and sales. Content marketing’s entire building is standing on trust. It is the trust which is a base of long-term relationships. Don’t put your focus on selling but try to win the trust of your customer.
When you successfully win the trust of your customers, they become your advertiser. They refer your products and services to their relatives and friends. Videos do it all. Now it depends on your creativity how impressive you represent your products in videos. Do you want videography experts? We will suggest you top video editing experts in this article!
- Videos Appeals to Mobile Users
There are billions of mobile users in the world. It is an amazing fact that 90% of consumers watch videos on their cellphones. According to YouTube, cellphone video consumption rises 100% every year. People watch videos on the go. The number of mobile phone users is growing rapidly, it means your product promotional videos are also growing.
Google further clarifies that there are almost twice mobile users as compared to TV viewers. Moreover, smartphone users are 1.4 times greater than desktop users. So all companies that are utilizing video marketing have to hire chances of conversions and sales.
- Video engages even the laziest buyers
Video is a great way of learning. Take a video tutorial and a blog tutorial. Compare both tutorials. Most of the students prefer video tutorials. It is because life is too busy to spend time to read long product descriptions. As it is a fact that videos are great learning tools. At the same time, these are super easy to consume.
Therefore, modern customers prefer to watch the product in action. So all you need to create two or three minutes vide to present your product. Video promotion targets a wide audience including the laziest person. Do you think, lazy person will read the entire product description? It can be, just in your thought! So lazy people will have a complete idea of your project in just one tap.
Furthermore, you can not only target your customer’s eyes but also their ears. Try to maximize your benefits as much as possible!
The best video editing software
After reading this article so far, you are familiar with the importance of video content marketing. It is not much different from other marketing techniques. All you need an effective marketing strategy and good video content. How to create good video content?
Here is a list of top 10 video editing software:
- Adobe Premiere Pro CC
- Final Cut Pro X
- DaVinci Resolve
- Adobe Premiere Elements 2019
- Coral Video Studio Ultimate 2019
- CyberLink PowerDirector 17 Ultra
- Pinnacle Studio 22
Different ways to create impressive video content
You have two possible methods to create effective video content to grab more customers. The first one is to create videos on your own using the aforementioned video editing software. The other one is to hire a reliable service for creative video content creation.
What if you don’t know video editing? Are you capable to create arresting videos? Video editing is not an easy job as many people think. Remember, you need to create an amazing video to impress your audience with minimum length. So you need impressive and precise videos.
So it is better to hire a company that creates a personalized video for your business. Leicester web services are a reliable company to create impressive videos. There are different reasons to hire them. For example, they are cost-effective. They are fast and provide the best content beyond your expectations.
Otherwise, you can spend your time learning different video editing software. So whether you create videos on your own or hire a company, start video content marketing immediately.